Bryant believes that people who come from underserved communities, such as the ones he grew up in, from Compton to South Central Los Angeles, California, have unlimited potential to contribute and to positively impact and change this world. He believes that most every successful big business was once a small one. And that the vast majority of these small business examples the founder was a single entrepreneur who came from little-to-nothing – just like John Hope Bryant did – and was simply relentless in their pursuit to do something, to become something, and to BUILD something. He believes that there is an undiscovered Steve Jobs in every underserved community in America, and in the world over – and he has made it his business to help find them, worldwide. John Hope Bryant believes that within the vast ‘Invisible Class’ is untapped GDP, entrepreneurial brilliance, and untapped prosperity for all waiting to be born.